Branding | Packaging | Logo Design | Graphic Design | Brand Tonality | Packaging Execution I llustrations And Print Solutions | Marketing Collateral | Communication Strategy |

Golden Sugar is a new category of sugar being launched in Indian market today by Tatva Wellness. Our challenge was to help them through all the touch points of establishing a new product category.


Golden Sugar is 100% natural cane sugar that is a healthier and better alternative to refined sugar. It is pure, unrefined and processed using a unique, patented technology without the use of any chemicals.


With an aim to stand out, the bright colors of orange and yellow paired with white were opted for Golden Sugar. Added to this, the gold brought out the premium nature and quality of Golden Sugar. Bold, bright, positive and energetic was the mood that was chosen.

Our Impact

Created A New Product Category

Successfully Launched The Brand Nationwide

Unique Packaging Design


Along with designing a brand identity, we also designed a set of marketing collaterals for the brand including wobblers, posters, brochures and leaflets.

what our clients said

“The detailed work on every project is done with the best research everytime and great creatives. Your brand will always have great success while working with the Qi team.”
-Sachin Jain, CEO, Founder