India is a land with a diverse and rich history, culture and is bursting with talent. It is full of art forms which have been a part of our history and we as a studio wanted to re focus on some of them. Every state, city in our country has a story to tell. We wanted to use this opportunity to shine some light on art that is not always given as much importance and where it comes from. This helps us use Graphic design to tell the story of so many talented artisans, potters, dancers and creators out there keeping these traditions and skills alive.