Communication design, Art direction,Experience design, visual merchandising, illustrations


To design a versatile visual illustration that can be adapted to different products.    


Adira is a niche gifting company with design, craft and storytelling at its core. Being highly curated, Adira hampers are exclusively designed and handcrafted. Our products are created in collaboration with artisans who are passionate and highly skilled, bringing together the creator and user, while celebrating the resilience and power of the handcrafted.


The focus was on creating the art work that is versatile and adaptive. To capture the essence of different atmospheres in the illustrations. As the brand believes in thoughtful gifting and customising the experience for all the customers, The illustrations had to communicate the same.