To create a dynamic space design through illustrations and quotations to help improve the user experience holistically.
Cube Stop is a chain of highway stops that aim to provide hygienic and family-oriented experience for all the highway travellers from truck drivers to family members. The visual route revolves around relatable travel scenarios and conversations that travellers encounter while driving long distances. Stories and characters are used as a focal point to communicate these scenarios. The vibrant colour palette is created to have a wider spectrum of relatability and visual appeal.