La Devi
Branding, Communication Design, Graphic Design

La Devi

To create a visual Identity & collaterals for a brand that focuses on sourcing and supplying organic produce by working with local farmers, food producers and suppliers.


La Devi : The name means ” The Feminine Devine Force” which encompasses the founders vision and faith. The Devi is the goddess and health, wealth, giving and food. They have a wide range of sourced and homemade organic produces that focus on health & wellness which they share with Indian customers.


The Visual Illustration & Icon style is unique to La Devi. They wanted their brand to not have the typical green look their counterpart opponents choose. Hence the illustration style is simple, graphic and minimal and by using the brand colours to showcase and celebrate the colourful visuals.