Nikhil Kumar
To develop a brand identity of a best selling versatile author Nikhil Kumar.
Who
To create a dynamic visual identity and build a brand for an Indian Bestselling Author. With 5 bestselling books, a mentorship programme and explorer of different writing styles, genres and a keen interest for science and story telling
why
The visual identity route explores all aspects of what makes up Nikhil Kumar. Handwriting is something that gives an insight about a persons personality, qualities and can tell a lot about the person. Keeping that in mind we wanted to really encompass you through the way you write which also com full circle with what you do. The play with positive and negative space , leaving no room from grey areas
Nikhil is also a part of the writers community that believes in the idea of giving back, he holds a few events, workshops and even sets up stalls to interact with his readers.The branding had to be versatile enough to be used in space as well, designing an experience for his stalls were particularly exciting as we had to project his identity on to a space.
