To design the visual collaterals for an upcoming brand and to help create a strong position for it in a very competitive market.
We make sleep the most luxurious experience you’ve ever had.
SleepyCat believes in making your life easier. We deliver luxury mattresses, at a fraction of the usual cost, delivered straight from our factory to your doorstep for free, anywhere across India, in a convenient box!
We proposed looking at each collateral that engages with the audience in a fun and exciting way. Making your sleep an experience that sleepy cat products can improve. We didn’t want to focus on mattress and make them just another company that sells mattress but looks at the overall experience of sleeping. The collaterals therefore had to evoke such sentiments and feeling with the audience.