White Lilly
Brand Development, Communication Design

White Lilly

To create and shape a finance company’s branding appearance.


White Lilly is a consultancy company that manages wealth and Equity investments in the financial advisory sector.


Inspired from the simplified form of a lily which signifies growth, honesty and origami. This has a significance of creating something beautiful from a simple piece of paper and the final creation possessing more value than that paper itself. White lily’s logo represents those qualities for the company to become the perfect caretakers of their client’s wealth with their deep-set values upholding them. The folds of the ‘w’ have points of arrows pointing upwards indicating growth and success which is what the brand promises to deliver to their clients.