Inspired from the simplified form of a lily which signifies growth, honesty and origami. This has a significance of creating something beautiful from a simple piece of paper and the final creation possessing more value than that paper itself. White lily’s logo represents those qualities for the company to become the perfect caretakers of their client’s wealth with their deep-set values upholding them. The folds of the ‘w’ have points of arrows pointing upwards indicating growth and success which is what the brand promises to deliver to their clients.