Sula: Re-designed

With a photographic click

A wine’s label is more than just a sticker to the bottle. It defines the beauty of drinking such an elegantly calming beverage. The label gently sings along with its experience by unfurling the meaning, color, taste and other particulars of the wine. People who definitely know the taste of the wine, might only find their interest in the labels and the unfamiliar eyes first see the label to know about the wine. Either and in most ways, the wine is judged by its label. This gave us more of a reason to play our part in the creation.

To give ourselves a challenge we thought of redesigning an already existing brand’s label. Sula Vineyards are one of India’s Premium Wine brands. Like them we thought of each bottle/flavour to be about a different place

Etherial Photography is the theme behind this redesign. It’s about the mountains of Uttarakhand. The good things should not be bottled, even if its in the mountains, the epitome of peace and tranquility (wine’s good friends). Each wine: White, Red and Rose are about a different place, a different mountain, a different aura. The photographs have been edited to bring out the best colors of the place (literally) marrying it with the minimalist take on the information labelling.

Mana, Badrinath

Pauri, Garhwal

Landowne