Zuetani Branding
Branding Therapy | Brand Strategy | Visual Identity | Art Direction | Tone of Voice | Messaging Framework
A brand shaped with intention—where culture, care, and conscious design come together.
Zuetani
Who
Zuetani is a purpose-led brand founded by Codey and Ayla, created as a movement for mindful living. It champions ethical practices, celebrates culture, and nurtures a way of doing business that’s in harmony with the Earth and its people.
Why
We partnered with Zuetani to shape its brand from the inside out—starting with strategic clarity through Branding Therapy, followed by complete brand identity development. Every visual and verbal element was designed to mirror their values of care, creativity, and community.
Our Impact
Brought clarity to the brand’s voice and mission
Created a visual system rooted in cultural and ecological symbolism
Helped launch a brand that feels as thoughtful as it looks
Overview
Zuetani is more than a brand—it’s a thoughtful system built to honour people, planet, and purpose. Through branding therapy and a full identity buildout, we helped translate their deep-rooted values into a clear, cohesive brand that feels grounded, generous, and globally resonant.
