Alpha Branding

Visual Identity | Logo Refresh | Brand Guidelines | Color Strategy | Corporate Design Language | Design System

We crafted a refined visual identity for Alpha Alternatives—bringing clarity, credibility, and cohesion to their brand.

Who

Alpha Alternatives is a performance-led, multi-asset management firm offering high-conviction investment strategies to institutional and high-net-worth investors.

Why

The brand needed a visual language that reflected its credibility and global ambition—something clean, confident, and built to scale across touchpoints.

Our Impact

Delivered a premium, institutional-grade brand identity

Strengthened perception through refined design language

Built a consistent visual system for long-term brand use

Overview

We refreshed the logo, developed a modern color palette, and built a structured visual system that reflects trust, expertise, and high-performance thinking. The result is a timeless, corporate look that aligns with the brand’s positioning across global markets.