Brand Identity | Color Palette | Gradient Design | Typography | Visual Language | Modern Branding | Print Design | Digital Assets
For WLC – Women’s Leadership Circle, we revitalized their brand identity with a luxe and modern design approach.
WLC – Women’s Leadership Circle is a network of C-suite women executives focused on collective empowerment. They nurture leadership growth and create opportunities for more women to rise into positions of power and influence.
WLC wanted an elevated and versatile brand identity that aligned with their mission of empowerment and sophistication. The goal was to create a design system that worked seamlessly across all touchpoints, from print to digital media.
Built a cohesive, premium brand identity
Delivered versatile, multi-platform assets
Strengthened brand appeal
We refined WLC’s branding by updating their gradient colors, strategically integrating gold for a premium feel, and introducing a balanced palette of secondary and tertiary colors.
“Priyasha helped me uncover my vision for brand identity by asking the right questions and providing invaluable insights. Priyasha guided me in standardizing brand visuals and identifying key webpage elements, ensuring a cohesive and professional look just like I wanted, If you’re looking to refine your brand, I highly recommend Priyasha!”
– Jaya Mehrotra, Founder WLC
