Branding | Packaging | Logo design | Brand therapy | Art Direction | Content creation | 
Social media design | Graphic design | Illustrations and Print solution

To create a unique branding and packaging for Shift a new gourmet but accessible food brand under the Essplore Singapre food umbrella.


Shift is a brand by wasp lore that wanted to be a part of the healthy but accessible food space that can help you “shift” to a healthy lifestyle.


We wanted to create a brand that is visually fresh in the health food place. The vibrant colours, custom serif font, the pairings with the effortless imagery give the brand the luxurious accessibility which was a key part of the brief.

Our Impact

Created a new visual direction in the health food space

Created accessible luxury

Created a ease of use for a scaling brand


Shift was designed to proved customised, gourmet guilt-free food solutions to the active and busy Singapore consumer and accommodate into their lifestyle.