Packaging Design | Visual Refresh | Design System | Brand Retouch | Consumer Strategy | Creative Direction
A visual upgrade for Nutty Yogi’s packaging—designed to reflect its goodness, charm, and everyday appeal across a wider consumer base.
Nutty Yogi is a homegrown food brand offering healthy, Indian-rooted products made with clean ingredients and mindful processes.
While the product quality was strong, the visual identity needed refinement to better resonate with evolving consumer expectations. The brand needed packaging that spoke both to its wholesome origins and its modern relevance.
Elevated product shelf appeal
Created consistency across SKUs
Made the brand more relatable to new-age consumers
We partnered with Nutty Yogi to reimagine its packaging system—staying true to its core identity while giving it a fresh, accessible, and elevated visual appeal. The goal was to enhance shelf presence and let the quality of the product shine through at first glance.
