Brand Identity | Communication Design | Print Collateral | Visual Language | Women-Centric Branding
We created a cohesive communication design system that spanned brand identity, social media, and printed collateral—anchored in a visual language that felt confident, warm, and accessible.
Women’s Leadership Circle (WLC) is a collective space built to support and empower women in professional and leadership roles. The platform focuses on fostering connection, mentorship, and visibility for women across industries.
To help WLC own its space in a growing leadership and coaching ecosystem. The brand needed to stand out while staying grounded, blending authority with ease. Our goal was to translate their mission into a brand presence that builds credibility and community.
Defined a timeless yet contemporary brand identity
Built a consistent visual system across print and digital
Designed brand assets that reflect clarity, confidence, and inclusivity
WLC empowers women in leadership through connection and visibility. We built a clear, confident design system that reflects their mission—professional, warm, and rooted in purpose.
Priyasha helped me uncover my vision for brand identity by asking the right questions and providing invaluable insights. Priyasha guided me in standardizing brand visuals and identifying key webpage elements, ensuring a cohesive and professional look just like I wanted, If you’re looking to refine your brand, I highly recommend Priyasha!
– Jaya Mehrotra, Founder WLC
